About Bert


Bert is a creative director with more than 25 years of experience in concept, design en creation. He is responsible for the creative management and design fulfilment of the communication and branding projects within Brand New iD.

Bert brings strategy to life with tangible concepts and design. Cross-media and platform-independent thinking are among his many strengths. He believes that brands are fundamental starting points for the creative process. The way the brand communicates lies at the foundation of how it looks, how it feels, how it works, how it sounds, how it clicks, etc.
His full-service skills and know-how enable him to be cross-creative in strategy, cost, concept and production. From a blank piece of paper up to final deliverables for web, mobile, radio, TV and print, Bert has fully evolved his skills towards building brands for all sorts of businesses and organizations, both in B2B and B2C.

Bert started his career as junior art director in the Netherlands in 1994. He has since worked in many advertising agencies and strategic design companies as (senior) art Director and Creative Director. He was a partner in the ‘Drupsteen Saelens’ agency. He runs now for more than 12 years Brand New iD.

Bert graduated in 1994 at The Utrecht School of the Arts (HKU). His all-round experience means he is more than familiar with all sorts of media and skills necessary in the design and advertising business.